Business Meeting

Submit a Business Plan

Business Plan

Business Plan And Executive Summary Guidelines

The Company

  • Define business purpose.
  • Provide summary of your company's history and current status, including whether the company is publicly or privately held.
  • State overall corporate strategy and objectives (i.e., to go public, to command a certain market share or reach a given level of sales in an established time frame, etc.).

The Products And Services

  • Describe important features and benefits - relate to market needs and to the competition.
  • Describe existing products and status of new projects (projected release dates, expected product life, and potential revenues, etc.).
  • Discuss pricing and margins for both your products and your competitor's products.
  • Explain proprietary position - trademarks, patents, trade secrets, special production skills, process, etc.
  • Articulate any relevant regulatory or environmental issues.

The Market & Marketing Strategy 

  • Market analysis - size, anticipated growth, key changes, trends, etc.
  • Market strategy - How are you going to reach the market? What are your channels and costs of distribution, promotion, pricing, etc.?
  • Product/service - What makes you different? What gives you a special advantage?
  • Evaluate competition - Who are they? How much of the market do they control? What are their advantages/disadvantages?
  • Discuss the issues or circumstances that drive or create the market-What compels people to buy?

Management 

  • Give brief backgrounds of key individuals-Specifically why they add value to the company, their past successes and achievements, etc.
  • History of working together as a team.
  • Identification of immediate and future personnel needs and initial organizational structure.

Financial Summary

  • Provide revenues, income and expenses projected over 3-5 year period. Justify your financial assumptions. Include any past financial history.
  • Define funding requirements-How much is needed at each stage of development within the next five years.
  • Describe the history of previous investments.
  • Indicate an exit strategy (i.e., mergers, acquisition, or initial public offerings). Compare with similar businesses and their results.

WHERE TO SEND PLANS?

Entrepreneurs seeking funding may submit their business plan or executive summary to:

wtc@wichitatechnology.com or mail a copy to
7829 E. Rockhill Rd., Suite 307
Wichita, KS 67206

We typically request a copy of a business plan or executive summary before a meeting will be set.


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Wichita, KS 67206

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